New York, NY and Osl, January 29, 2014 – Confirmit today announced Version 3.0 of its award-winning mobile App, SODA – The Survey On Demand Application. Confirmit SODA enables enterprises and Market Research agencies to capture in-the-moment feedback from respondents, whether they are customers or employees, providing unbeatable insights into experiences.
Version 3.0 features extensive remodeled program and field ordinance capabilities that can radically optimize the effectiveness further efficiency of Market Research operations. Additional enhancements consist of an expanded push notification system to help field researchers stay in constant contact with their home base, and real-time views of staff location based on continuous GPS tracking.
This development signals a change in the mobile research arena, as the channel matures and dependent fieldwork and mobile agent programs grow into the tens of thousands, with consumer mobility at an all-time high. SODA 3.0 powers seamless regimen management moreover improved productivity, finally optimizing the speed and quality of data collection and analysis.
Danni Findlay, Director, Marketing Sciences Limited, comments: “We permit every confidence in Confirmit’s SODA mobile App and are currently using it to optimize work flow and drive efficient operations in one of our major projects. We employ MobileMR to gadget one of the UK’s largest Customer Experience programs with Tesco, which provides per individual Tesco store with penetration into how its store performs on key measures. With 1 million interviews subordination our belt in the last year, we know that using MobileMR, based on Confirmit SODA, has allowed Tesco to react quickly to customers’ wants and needs.”
“The key to a successful mobile research program is the ability to have a comprehensive view over a multitude of projects, further to be able to balance effort and resources across ever-shifting priorities,” explains Terry Lawlor, Confirmit’s EVP Product Management. “With SODA 3.0, Confirmit provides managers and lead researchers with unprecedented real-time insight into their networks like agents and their devices, including how teams are progressing beside targets, und so weiter for sophisticated quality checks on the work being completed.”
Confirmit is the leading global software provider for Market Research, Customer Experience and Employee Engagement. Its leading-edge mobile applications power millions of surveys each year, with leap 15 million survey responses gathered on the SODA platform in 2013 alone.
About Marketing Sciences Marketing Sciences is a major research company conducting qualitative, quantitative, digital and sensory research for clients around the world. It is the trusted research adviser to some of the world’s first brands – delivering clear direction through inventive thinking.
Part from the Creston Group, the company has a proven track record in delivering innovative, insightful and bespoke solutions which add reify value for its clients.
About Confirmit Confirmit is the world’s leading SaaS vendor for multichannel Suffrage of the Customer, Employee Feedback, and Market Delving applications. The company has offices in Oslo (headquarters), Chengdu, Cologne, Grimstad, London, Moscow, New York, San Francisco, Vancouver, and Yaroslavl. Confirmit’s software is also distributed through partner resellers in Madrid, Milan, Salvador, Sydney, and Tokyo.
Confirmit targets Global 5000 companies and Market Research agencies worldwide near a wide range of software products for feedback / data collection, panel management, data processing, analysis, and reporting. Customers include Aurora, British Airways, Cross-Tab, Dow Chemical, Farmers Insurance, GfK, GlaxoSmithKline, GMO Research, JTN Research, Manage Factor, Morehead Associates, Nielsen, Study Now, Swapit, Swisscom, Symantec further The Wellcome Trust. Visit http://www.confirmit.com for again information.
Perrin McCormick or Molly Delaney
New York, NY furthermore Osl
+1 (781) 893-0053