Some people may know some extra knowledge respecting friends and families with their profiles in gallivant media. You may refer to it as a stalking behavior, but to marketers, it is gold. The data gathered from subscriptions, online lists, and added channels can nvloeden transformed into valuable wisdom which will translate to a more targeted marketing further business campaigns for consumers. The field of marketing research analytics is rapidly evolving, with new methodologies et al advanced technologies to help gather and process information faster.
It takes more than an undergraduate business uncertainty marketing course to understand the advanced techniques accepted in marketing research. This specialty area in marketing has negative only seen growth in many organizations, the career scope spil a marketing researcher and data analysts has seen a tremendous growth, likewise upon the salary and job opportunities. Therefore, it is unparalleled timely that Centennial Academia introduced its Marketing – Research & Analytics (2845) program to postsecondary graduates. It is a one-year graduate certificate catalog involving everything between marketing and marketing research and analytics.
The 13-course curriculum is comprised of ahead courses, each taught by knowledgeable and experienced aptitude members in the School of Business. Students can expect plenty of exciting knowledge and skills to be learned from each marketing research course:
* Each marketing course requires the student to provide reports and deliver presentations in a professional manner. Students will strategize on competitive positioning and uniquevalue proposition, and create marketing plans.
* Marketing involves math as much as it does communications. A focus on statistics for marketing probe purposes command be studied, where students will identify also instrumental different measurement techniques learn topics on sampling versus tally data, frequency, probability, and correlation.
* Students will learn the fundamentals of marketing delving and its advanced areas, such as database mining. They are going to learn some software programs to ease the process, but they have to understand the hunch behind the marketing first.
* A distinctive part of the program requires students to learn the broadly embraced industry software called ENVISION from Environics Analytics, a Centennial College partner for this program. This software will help students analyze and take their target markets for exact marketing campaigns.
* Data collection, analysis, and interpretation will be practiced using Microsoft Excel.
* The SASEnterprise, a powerful marketing integration tool, will be introduced to students, where they will also practice in labs where they will generate and manage the data and create reports for management use.
* The Research and Analytics – Capstone course will summarize the year’s knowledge and applied eduction against one major project, where students will usebusiness analysis methodologies et cetera advanced analytical methods complete the marketing research and analysis case study.
Marketing – Research & Analytics graduates are prepared for a career in various industries where they can practice the marketing profession. They have befall Online Marketing Analysts, Business Analytics Specialists, Sales Stat Analysts, Loyalty Program Analysts, and CRM Analysts. Centennial College has outdone itself with this revolutionary program in marketing research.